Where Empowerment Doesn’t Come From

Absolutely LOVED this article by Beauty Redefined, where they call Victoria’s Secret on their “empowering” bullsh*t. What girls need is campaigns like VS to go away; to stop selling unhealthy and dangerous standards to our younger generation. You’re in control of your body, ladies. Remember that.

Here’s an excerpt:

This brand begs us to believe, and totally relies on us believing, that our power comes from enhancing, accessorizing, fixing, and flaunting our bodies. It relies on us believing beautiful and “sexy” look ONE very specific way — very thin, tall, young, and wrinkle- and cellulite-free — and that we must achieve those ideals by any means necessary in order to be “sexy, bold, and powerful.” If we believe we are empowered (and made desirable, happy, and healthy) by perfecting the looks of our bodies above all else, we are giving our power to an industry that profits immensely at the expense of our self-worth. What you’ll see from VS is not empowerment, but about asking girls and women to give away their power by doing one of two things in order to feel a fake and fleeting form of “power:” 1) fixing it, or 2) flaunting it. Both leave us at the harmful and stifling state of self-objectification* that hinders female progress,  health, and happiness in every possible way.

Read full article here: http://www.beautyredefined.net/victorias-secret-war-on-women/ 

I wrote this little book about these issues where I coincidentally talk about this BS by VS.